A Legacy of Mental Health Advocacy.
Mental Health America (MHA) has launched its 2025 Mental Health Month campaign with the theme “Where to Start.” Since 1949, MHA has led national efforts to raise awareness and break the stigma around mental health. Each year, the campaign encourages Americans to understand mental health challenges and take proactive steps. This year’s message is especially timely, as more people report emotional distress and confusion about seeking help.
Empowering the First Step.
The campaign speaks directly to those who feel lost and don’t know how to begin their mental wellness journey. “Where to Start” reminds people that small, manageable actions can lead to meaningful change and healing. MHA offers accessible resources designed to help people reflect, identify concerns, and explore support options. The goal is to show that no one needs to navigate mental health struggles alone or in silence.
Tools for Awareness and Action.
To support the campaign, MHA has created digital toolkits for individuals, workplaces, schools, and healthcare providers. These free kits include graphics, fact sheets, worksheets, and tips for starting mental health conversations. Organizations are encouraged to use these resources to educate and engage their communities throughout May. The campaign makes mental health a visible and ongoing conversation—not just a one-month event.
Focusing on Younger Generations.
Gen Z is a key focus for this year’s campaign, as many young people face unique mental health challenges. MHA aims to reach them through social media, school programs, and equity-driven messaging. By meeting young people where they are, MHA helps normalize conversations about mental health and emotions. The organization believes early awareness can prevent more serious issues down the line.
Expanding Access Through Screenings.
MHA also promotes free online mental health screenings that have reached over 25 million users since 2014. These tools help individuals better understand their emotional well-being and consider taking the next step. The campaign emphasizes that early detection and action can make a significant difference in recovery. Mental health is just as important as physical health, and both deserve equal attention.
